Amplifying Local Charities Through Tech

Blue Charity aims to connect local charities with local volunteers with needed skills. As well as promote local charities towards local residents.

My Role:
Lead Product Designer & Researcher

Platform:
‍Mobile

Methods:
‍Figma
Zoom
Slack

Duration:
36 Hours
‍

What Is The Problem?

There are either websites or digital platforms that focus to help local volunteers match their skillset with local charities or help local charities receive monetary donations. However, there is a lack of digital platforms that serve both options.

What Is The User Trying To Achieve?

A local volunteer seeking out how they can contribute their skillset to local charity organizations.
A local resident donating money to their local charity organizations.
Local charity organizations seeking to gain attraction in their local district.

What Does the Research Show?

The secondary research helps our team to identify how our mobile app can maximize volunteer and donations opportunities through technology while maintaining the trust and transparency for local charity organizations.

1. People have a hard time trusting charity organization due to lack of transparency.

2. Local charity organizations struggle to keep up with digital platforms.

3. Charity organizations funds can be maximized through digital platforms

Research Source: GoodBox

UX Competitive Analysis

What Do Competitors Do Well?

VolunteerMatch allows users to input their city and state to seek out local volunteer opportunities.

VolunteerMatch allows you to select skills to filter out volunteer opportunities.

What Does It Lack

VolunteerMatch has no donation option for the registered local charity organizations.

What About Mobile Apps?

Charity and volunteer applications do exist. However they are not designed for our target users (local residents).

CoinUp

CoinUp allows users to donate your rounded-up credit card transaction to the dollar for different types of charities.

Donate A Photo

Donate a photo allows users to donate a photo in exchange for a dollar to a charity of your choice.

ShareTheMeal

ShareTheMeal allows users to donate $0.50 to help feed children from the World Food Programme.

Walk For A Dog

Walk For A Dog allows users to walk their dog in support of an animal shelter.

What Does It Lack?

The mobile applications focus on specific orgnaiztion catergories.
Donations options are available but they are on a global scale.
Lacks transparency information on the organization.

In combination of the comparison of different charity mobile applications and what local charities need, our team is able to ideate a mobile app that maximizes donations and volunteer opportunities on the local level.

What Does Our Mobile App Do?

In combination of our secondary research and competitive analysis we our mobile application to:

Focus on matching volunteer skills to local charities that need those skills.
Ensuring transparency and trust with local charities on the mobile app.
Monetary donations being enabled for local charities if volunteers choose to do so.

High-Fidelity Prototypes

Ability to choose your skills and be automatically matched with volunteer opportunities in your area.

A easy volunteer interest form that can be submitted.

An overlay to donate money easily to the local charity of your choice

A local charity about page to gain more insight on what the charity does and maintain trust and transparency

The Impact Of Our App

Local charities can grow in donations and volunteer interest for being on a digital platform.
Local residents can volunteer their skills to local charities efficiently.
Trust is maintained between local residents and local charities through the digital platform's focus on charity organization transparency.

Reflection

A time constraint can bring out your brightest solutions and execution can be acheived through teamwork
Competitive analysis allows you to see what designs fulfills your target users' need and what still needs to be fulfilled.
Secondary research tightens the scope of the problem you are trying to solve.